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Planned Giving Mentor

Partnership: Hospice Philanthropy Group LLC

S. Renee Brida, JD Senior Associate and Lawyer


Wayne Olson, JD

Wayne is the president of Wayne Olson Consulting LLC where he advises corporations and charities on fundraising, sales, customer service and building stronger relationships with customers and constituents. He is a leading expert on planned giving and donor relations.

He is an attorney with more than 22 years’ experience in the nonprofit sector and has worked with donors on tens of millions of dollars in donations and helped countless nonprofits build effective and dynamic planned giving programs.

He is a sought-after trainer and speaker on motivation, sales, leadership and employee morale. He provides training through seminars, retreats, and ongoing consultation. In 2014 Fundraising Success Magazine honored him by awarding Wayne “The Most Inspirational Speaker of the Year” award.

He is the author of six books including, The Disney Difference, which shows how to apply Disney-like principles to creatively improve your career and organization.

He has helped charities broaden and grow their fundraising. Charities use his writings in their websites, magazines, brochures and newsletters. He has been published in many periodicals including Planned Giving Today, Advancing Philanthropy, 256 Magazine, and has twice been featured in the Chronicle of Philanthropy.

Wayne has spoken to AFP International Conferences, NASA, AFP Congress Toronto, Space and Missile Defense, Synovus Bank, Leadership Huntsville, Rotary statewide conferences, Nonprofit University, National Philanthropy Day and many more.

Wayne has served on the boards of three charitable organizations and volunteers for several more. Wayne earned his undergraduate degree from the University of Florida, and his law degree from Stetson University College of Law. He is an Eagle Scout and the father of two Eagle Scouts.

Wayne Olson, 432 Quail Creek Drive, Murphy Texas 75094

Phone: 801-878-7806 office…..256-924-9223 cell